Social Media channels afford businesses the opportunity to solicit followers by engaging prospective clients with interesting offers and dialogue on topics of shared interest. This is great actually, but it’s not the end of the game, just the beginning.
Modern businesses have a plan for how to leverage sending direct email to their customer lists. Operating an opt-in “Newsletter” is one method. But also — capturing contacts from staff email accounts and driving towards forms of customer relationship management by sending periodic communications to those addresses is absolutely legitimate.
More than legitimate, Direct EMail is critical.
MailChimp.com, a very popular email list management company (they have quite a nice free offer for small clients) reports that mailings this past holiday season through their service rose 72% from December 2013. View their blog post here.
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